Cookies

What is a cookie?
Cookies are small text files on your computer in which websites may store information. Practically all websites use cookies or similar technologies to for example remember your login information and to be able to determine the number of unique visitors to a website.

Type of cookies
Best2Serve.com uses different kinds of cookies. We always use functional cookies, used to ensure that you can use the website normally. We also use analytical cookies, which are used to gather anonymous statistics about website usage. You can choose whether you want to use personal cookies or not. With personal cookies we can offer you a better experience, such as personalised offers.

Your cookie preferences
We make sure we handle the information we collect from you with care. You can tell us what we can track by choosing either the standard or personalised cookie package.


You can choose the personalised cookie package if you want a tailored online shopping experience:

  • We use analytical and functional cookies to see how we can make the website better.
  • We use third party cookies in order to remember your interests. That’s how we only show you our ads and third party ads which are tailored to your preferences.
  • We remember your login details for you, so you won’t have to do this yourself.

Choose the Standard cookie package if you want the basic functionalities of the website to work properly:

  • We use analytical and functional cookies to see how we can make the website better

Analytical cookies

We use analytical cookies so that we know how pages are performing.

Google Analytics
Collect anonymous website visit statistics, such as page visits, time on site and product purchases. This data is used by us to measure website visits.

Property
Google Analytics, Google Inc/ Google-analytics.com Expires after a maximum period of 2 years.
Name
ga, gat, utma, utmb, utmc, utmt, utmz
Share
Google doesn't share anonymous data with third parties. 
Privacy policy of Google

Hotjar
Collect anonymous website visit statistics, such as where visitors click. This data is used by us to optimize our pages.

Property
Hotjar Expires after a maximum period of 1 year.
Name
_hjTLDTest, _hjid
Share
Hotjar doesn't share anonymous data with third parties.
Privacy policy of Hotjar

A/B testing - Best2Serve
Collect anonymous website visit statistics, such as clicks or product purchases. This data is used to test and measure the performance of different variants of pages.

Property
Best2Serve Expires after 31 days.
Name
ab_test_variant
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

A/B testing - Optimizely
Collect anonymous website visit statistics, such as clicks or product purchases. This data is used to test and measure the performance of different variants of pages.

Property
Optimizely Expires after a maximum period of 10 years.
Name
optimizelyBuckets, optimizelyEndUserId, optimizelyPendingLogEvents, optimizelySegments
Share
Optimizely doesn't share anonymous data with third parties.
Privacy policy of Optimizely

Functional cookies

We use functional cookies so that the website works as expected.

Cart
Saves the content of your cart. This data is used so that the website remembers what you have placed in your cart.

Property
Best2Serve Expires after 31 days.
Name
shopping_cart_new
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

Best2serve session
Helps us to recognize you on our website. This data is used to know which cart belongs to you and so you can log into you account.

Property
Best2Serve Expires after session
Name
PHPSESSID
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

Newsletter popup
Remembers if you have seen a popup which invites you to subscribe to our newsletter. This data is used to know if you have already seen the newsletter popup or not, so we don't need to bother you with it again.

Property
Best2Serve Expires after 180 days
Name
nlp
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

Best2Serve user
Saves information about you as a user, such as chosen language and country. This data is used so we don't need to ask you to choose your language and country again.

Property
Best2Serve Expires after 31 days.
Name
USER
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

Cookie alert
Saves if you have chosen to accept or decline marketing cookies. If you accept, we use marketing cookies, if you decline we will not.

Property
Best2Serve Expires after 1 year
Name
cc_necessary, cc_cookies
Share
Best2Serve shares your data with HP.
Privacy policy of Best2Serve

Marketing cookies

We use marketing cookies to offer you more personalised adsvertisements.

Adwords Remarketing
Remembers the pages you visited and purchases you have made on Best2Serve. This data is used to show you personalised ads from Google.

Property
Google Ads Expires after a maximum period of 2 years.
Name
TBA
Share
Google doesn't share anonymous data with third parties.
Privacy policy of Google

Conversion linker
Helps to connect your online purchases made on Best2Serve with the Google Ads you have seen before making the purchase. This data is used for measurement of our Google Ads channel.

Property
Google Ads
Name
_gcl
Share
Google doesn't share anonymous data with third parties.
Privacy policy of Google

Adwords conversion tracking
Helps to connect your online purchases made on Best2Serve with the Google Ads you have seen before making the purchase. This data is used for measurement of our Google Ads channel.

Property
Google Ads, Expires after a maximum period of 2 years.
Name
TBA
Share
Google doesn't share anonymous data with third parties.
Privacy policy of Google

Facebook pixel
Remembers the pages you visited and purchases you have made on Best2Serve. This data is used to show you personalised ads from Facebook.

Property
Facebook, Expires after a maximum period of 2 years.
Name
spin, fr, locale, wd, sb, c_user, xs, datr
Share
Facebook doesn't share anonymous data with third parties.
Privacy policy of Facebook

Cookies

To improve our service to you, Best2Serve always uses functional and analytical cookies. We also use personal cookies so that we and third parties can track your internet behaviour and show personal content. If you want to know more, you can read all about our cookie policy. If you want to use the best version of our website, you need to accept our cookies. You can do that by clicking 'Accept'. You can change your cookie preferences at any time. If you choose to refuse, we only place functional and analytical cookies.